Sunday, September 8, 2024

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How to Track Google AI Overviews (SGE) in GA4

Google AI Overviews is a Google Search feature that uses Generative AI to summarize search results. It was called "Search Generative Experiment" or "SGE"....

SEO Nihilism: The death of SEO

Is there anything more Sisyphean than modern SEO? You painstakingly craft content, chase keywords, build backlinks, and then... poof. A Google update rolls out,...

How to Track AI Traffic? 3 Methods Explained

AI traffic refers to sessions or users referred from AI search or chatbots. These visitors might come from AI sources that summarize web page...

Search Google or Type a URL: The Joke’s on You

You might be thinking, "Why in the world is there an article about a crazy, lazy search"?  People do many weird things when they are...

What is Website Carbon Footprint and How to Reduce it?

Environment Sustainability & Climate Change dialogues are highly discussed and debated. This is mostly done in the context of fossil fuels, industrial emissions, and...