Tuesday, September 17, 2024

Sachin Shaji Kalloothara

Sachin Shaji Kalloothara is a Digital marketer with 6 years of experience in SEO and PPC. He currently works in HiveMinds as Senior Account Director.

About Sachin Shaji K

Sachin K is an award winning Digital Marketing Consultant specialized in SEO and PPC. He joined the Digital Marketing agency HiveMinds (part of Madison World) post his MBA in Marketing.

Success Stories

1) Grew traffic for US-based AI SAAS from 15K to 800K per month within 12 Months

2) Increased top 3 positions in Google SERP for e-commerce in a competitive market from 20% to 90%. This campaign lead to receiving “The Best Search Marketing Campaign” from IAMAI (12th IDA) in 2022

3) Resolved Technical SEO issues for e-commerce that lead to an increase in traffic by 200%

4) Built Omni-channel marketing for a Nutritional Supplement Brand that helped in growing ROI from -10% to 25% in 2 years

5) Reduced Customer Acquisition Cost (CAC) by 40% for UAC & ASA campaigns for a Fitness brand in the US. Increased conversions from TikTok for the same brand by 30% through asset optimization

6) Helped multiple Indian ecommerce giants to migrate their website (domain migrations, UI/UX migrations & server migrations) without dropping the traffic for more than 10% (which recovered in just few weeks)

Expertise

  • SEO
    • Technical SEO
    • Semantic SEO
    • Algorithm debugging
    • Penalty recovery
  • Conversion Rate Optimization
  • Google ads
  • Meta ads
  • Amazon & Flipkart ads

Awards Won

Award won by Sachin Shaji Kalloothara

  • Innovative Use of Digital Search – SEO Issued by The ABBYS – Goafest 2024
  • Best Media Innovation, SEO Issued by Emvies 2024, The Advertising Club
  • Best Search Marketing Campaign Issued by IAMAI – 12th India Digital Awards, 2022

Blogs by Sachin shaji

10 Ways to Create an ADA-Compliant Website

Creating an ADA-compliant website is essential to ensure accessibility for all users, including those with disabilities. The Americans with Disabilities Act (ADA) mandates that...

Text to Speech for SEO: 2024 Guide

Leveraging Text to Speech technology is a trend we have seen in the process of Search Engine Optimization. Ranking in search engines is becoming a...

Google Customer Reviews: 2024 Guide

What is Google Customer Reviews Google Customer Reviews is a free service that allows e-commerce site owners to collect valuable feedback from customers who’ve purchased...

Google Core Update August 2024: Analysis & Findings

Google rolls out its Core Update on August 15 Google is rolling out its Core Update on August 15. No ETAs have been confirmed. Google’s...

Google Overviews: 2024 Guide & Ranking Tips

Google Overviews are AI-generated summaries that appear at the top of the search results, providing users with a brief answer or overview of their...

How to Track AI Traffic? 3 Methods Explained

AI traffic refers to sessions or users referred from AI search or chatbots. These visitors might come from AI sources that summarize web page...

What are AI SEO Agents?

AI SEO Agents are a new breed of artificial intelligence (AI) tools designed to assist with Search Engine Optimization (SEO) tasks. They go beyond...

How to Set up First-Party Mode for Google Tag Manager?

Google released the beta First-Party Mode (FPM) for Google Tag Manager (GTM) in July 2024. This new feature allows website owners to host Google Tag Manager...