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AI in Search

How to Track Google AI Overviews (SGE) in GA4

Sachin Shaji Kalloothara - 12
Google AI Overviews is a Google Search feature that uses Generative AI to summarize search results. It was called "Search Generative Experiment" or "SGE"....
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Algorithm Updates

August Google Core Update 2024: What to Expect

Sachin Shaji Kalloothara - 7
Update - 16th August'2024 Google rolls out its Core Update on August 15 Google is rolling out its Core Update on August 15. No end dates...
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AI in Search

How to Track AI Traffic in GA4

Sachin Shaji Kalloothara - 4
AI traffic refers to sessions or users referred from AI search or chatbots. These visitors might come from AI sources that summarize web page...
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Algorithm Updates

Decoding the March 2024 Google Core Algorithm Update

Sachin Shaji Kalloothara - 4
About the March 2024 Google Update Google released the update on March 5, 2024. This update combines Broad core update, Spam Update & changes to...
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Blog

SEO Nihilism: The death of SEO

Sachin Shaji Kalloothara - 3
Is there anything more Sisyphean than modern SEO? You painstakingly craft content, chase keywords, build backlinks, and then... poof. A Google update rolls out,...
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