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How to Track Google AI Overviews (SGE) in GA4

Google AI Overviews is a Google Search feature that uses Generative AI to summarize search results. It was called "Search Generative Experiment" or "SGE"....

August Google Core Update 2024: What to Expect

Update - 16th August'2024 Google rolls out its Core Update on August 15 Google is rolling out its Core Update on August 15. No end dates...

November 2024 Google Core Algorithm Update

Update - 12th November 2024 The November 2024 Google Core Algorithm Update is here! Google released the November 2024 core update on November 12th. It will...

How to Track AI Traffic in GA4

AI traffic refers to sessions or users referred from AI search or chatbots. These visitors might come from AI sources that summarize web page...

Decoding the March 2024 Google Core Algorithm Update

About the March 2024 Google Update Google released the update on March 5, 2024. This update combines Broad core update, Spam Update & changes to...

What is Website Carbon Footprint and How to Reduce it?

Environment Sustainability & Climate Change dialogues are highly discussed and debated. This is mostly done in the context of fossil fuels, industrial emissions, and...

SEO Nihilism: The death of SEO

Is there anything more Sisyphean than modern SEO? You painstakingly craft content, chase keywords, build backlinks, and then... poof. A Google update rolls out,...

10 SEO Trends for 2025

SEO is evolving.The last two years have brought significant disruptions to how SEO has evolved. In 2024, AI demonstrated its disruptive power in search,...

Best way to Find & Leverage Low Hanging Fruit Keywords

What are Low-hanging Fruit keywords? "Low-hanging fruit keywords" are keywords that can be ranked relatively easily compared to other queries within the same keyword cluster. For...

Text to Speech for SEO: 2024 Guide

Leveraging Text to Speech technology is a trend we have seen in the process of Search Engine Optimization. Ranking in search engines is becoming...

What are AI SEO Agents?

AI SEO Agents are a new breed of artificial intelligence (AI) tools designed to assist with Search Engine Optimization (SEO) tasks. They go beyond...

What is Phrase-Based Indexing? How it Improves SEO?

Phrase-based indexing is an advanced information retrieval technique used by search engines like Google to improve the relevance and accuracy of search results. Unlike...

What is Sustainable Web Design?

Sustainable web design is an approach that focuses on creating websites with a minimal Carbon footprint. It considers the entire lifecycle of a website,...

How to Get Top Quality Store Badge?

What is the Top Quality Store Badge? The Top Quality Store Badge is a recognition given to online stores listed on Google Shopping or using...

How to Set up First-Party Mode for Google Tag Manager?

Google released the beta First-Party Mode (FPM) for Google Tag Manager (GTM) in July 2024. This new feature allows website owners to host Google Tag Manager...

10 Ways to Create an ADA-Compliant Website

Creating an ADA-compliant website is essential to ensure accessibility for all users, including those with disabilities. The Americans with Disabilities Act (ADA) mandates that...

Google Overviews: 2024 Guide & Ranking Tips

Google Overviews are AI-generated summaries that appear at the top of the search results, providing users with a brief answer or overview of their...

What is First-Party Data?

Data is the new Oil and Information is the new Gold! With growing concerns about privacy and user tracking, businesses are re-evaluating how they...

Retrieval Augmented Generation (RAG) for SEO

What is RAG or Retrieval-Augmented Generation? Retrieval-Augmented Generation (RAG) is an advanced AI framework that bridges the gap between traditional information retrieval systems and modern...

Google Customer Reviews: 2024 Guide

What is Google Customer Reviews? Google Customer Reviews is a free service that allows e-commerce site owners to collect valuable feedback from customers who’ve purchased...