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How to Track Google AI Overviews (SGE) in GA4

Google AI Overviews is a Google Search feature that uses Generative AI to summarize search results. It was called "Search Generative Experiment" or "SGE"....

Google Core Update August 2024: Analysis & Findings

Google rolls out its Core Update on August 15 Google is rolling out its Core Update on August 15. No ETAs have been confirmed. Google’s...

How to Track AI Traffic in GA4

AI traffic refers to sessions or users referred from AI search or chatbots. These visitors might come from AI sources that summarize web page...

SEO Nihilism: The death of SEO

Is there anything more Sisyphean than modern SEO? You painstakingly craft content, chase keywords, build backlinks, and then... poof. A Google update rolls out,...

10 SEO Trends for 2025

SEO is evolving.The last two years have brought significant disruptions to how SEO has evolved. In 2024, AI demonstrated its disruptive power in search,...