Top 5 Google Spam Policies to Watchout in 2024

Site Reputation Spam

01.

“Site reputation spam” refers to the practice of manipulating the reputation or credibility of a website in order to deceive search engines or users.

SCALED CONTENT ABUSE

02.

This is when many pages are generated for the primary purpose of manipulating search rankings and not helping users.

EXPIRED DOMAIN ABUSE

03.

This is where an expired domain is purchased and repurposed to manipulate search rankings by hosting content that provides little to no value to users.

LINK SPAM

04.

Link spam is about Manipulating backlinks to artificially inflate a website’s ranking. This includes buying links, comment spamming, or link exchanges with unrelated websites.

CLOAKING

05.

A deceptive tactic where a website displays different content to users and search engines. Users see the intended content, 

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By Sachin Shaji Kalloothara