AI in Search
What are AI SEO Agents?
AI SEO Agents are a new breed of artificial intelligence (AI) tools designed to assist with Search Engine Optimization (SEO) tasks. They go beyond...
Blog
How to Set up First-Party Mode for Google Tag Manager?
Google released the beta First-Party Mode (FPM) for Google Tag Manager (GTM) in July 2024. This new feature allows website owners to host Google Tag Manager...
Algorithm Updates
August Google Core Update 2024: What We Know
Danny Sullivan from Google's Search Liaison said the next Google core update might be released “in the coming weeks.” Historically, Google releases their Core...
Blog
What is Sustainable Web Design?
Sustainable web design is an approach that focuses on creating websites with a minimal Carbon footprint. It considers the entire lifecycle of a website,...
Blog
SEO Nihilism: The death of SEO
Is there anything more Sisyphean than modern SEO? You painstakingly craft content, chase keywords, build backlinks, and then... poof. A Google update rolls out,...
Blog
What is First-Party Data?
In today's data-driven world, information is king. But with growing concerns about privacy and user tracking, businesses are re-evaluating how they collect and utilize...
Blog
What is Website Carbon Footprint and How to Reduce it?
Environment Sustainability & Climate Change dialogues are highly discussed and debated. This is mostly done in the context of fossil fuels, industrial emissions, and...
AI in Search
How to Track Google AI Overview (SGE) in GA4
AI Overview is a Google Search feature that uses Generative AI to summarize search results. It was called "Search Generative Experiment" or "SGE". They...