Thursday, November 21, 2024

Sachin Shaji Kalloothara

Sachin Shaji Kalloothara is a Digital marketer with 6 years of experience in SEO and PPC. He currently works in HiveMinds as Senior Account Director.

About Sachin Shaji K

Sachin K is an award winning Digital Marketing Consultant specialized in SEO and PPC. He joined the Digital Marketing agency HiveMinds (part of Madison World) post his MBA in Marketing.

Success Stories

1) Grew traffic for US-based AI SAAS from 15K to 800K per month within 12 Months

2) Increased top 3 positions in Google SERP for e-commerce in a competitive market from 20% to 90%. This campaign lead to receiving “The Best Search Marketing Campaign” from IAMAI (12th IDA) in 2022

3) Resolved Technical SEO issues for e-commerce that lead to an increase in traffic by 200%

4) Built Omni-channel marketing for a Nutritional Supplement Brand that helped in growing ROI from -10% to 25% in 2 years

5) Reduced Customer Acquisition Cost (CAC) by 40% for UAC & ASA campaigns for a Fitness brand in the US. Increased conversions from TikTok for the same brand by 30% through asset optimization

6) Helped multiple Indian ecommerce giants to migrate their website (domain migrations, UI/UX migrations & server migrations) without dropping the traffic for more than 10% (which recovered in just few weeks)

Expertise

  • SEO
    • Technical SEO
    • Semantic SEO
    • Algorithm debugging
    • Penalty recovery
  • Conversion Rate Optimization
  • Google ads
  • Meta ads
  • Amazon & Flipkart ads

Awards Won

Award won by Sachin Shaji Kalloothara

  • Innovative Use of Digital Search – SEO Issued by The ABBYS – Goafest 2024
  • Best Media Innovation, SEO Issued by Emvies 2024, The Advertising Club
  • Best Search Marketing Campaign Issued by IAMAI – 12th India Digital Awards, 2022

Blogs by Sachin shaji

Best way to Find & Leverage Low Hanging Fruit Keywords

What are Low-hanging Fruit keywords? "Low-hanging fruit keywords" are keywords that can be ranked relatively easily compared to other queries within the same keyword cluster. For...

10 SEO Trends for 2025

SEO is evolving.The last two years have brought significant disruptions to how SEO has evolved. In 2024, AI demonstrated its disruptive power in search,...

November 2024 Google Core Algorithm Update

Update - 12th November 2024 The November 2024 Google Core Algorithm Update is here! Google released the November 2024 core update on November 12th. It will...

How to add Top Quality Store Badge on Your Website?

Google allows merchants to add their Top Quality Store Badge on their website. This feature is still in beta and therefore the features listed...

How to Get Top Quality Store Badge?

What is the Top Quality Store Badge? The Top Quality Store Badge is a recognition given to online stores listed on Google Shopping or using...

How to opt out of Translated results in Google Search?

What are Translated results in Google Search? Websites that rank across language boundaries may not serve content in their users' native languages. This can be...

How to Track SGE?

Search Generative Experience (SGE), introduced by Google, blends AI-driven content into the search engine results pages (SERPs), providing users instant answers, summaries, and related...

How to Display Thumbnails in Search Results?

Image Thumbnails in Search results are the small preview images that appear alongside search snippets, giving users a visual representation of the content on...