Google AI Overviews is a Google Search feature that uses Generative AI to summarize search results. It was called “Search Generative Experiment” or “SGE”. Google Overviews is now part of search results in the US and not an experiment. It shows up for both signed-in and signed-out users. AI Overviews works similar to a “Featured … Continue reading How to Track Google AI Overviews (SGE) in GA4